5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

How can companies maximize their investments and take full advantage of the resources they already have...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...