Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

B2B marketers have shifted the way they do business as digital channels become the default approach....

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...