Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

The Digital Public Library is an association that operates and manages the digital services for their...