Marketing Technology

A CIO's Strategy Framework for Disruptive Transformation
This is a whitepaper by IDG on behalf of Adobe. Today, we don't know how we will return to our workplaces,...

How Businesses Drive Digital Engagement in a COVID World
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...

Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Visibility in Action
Powering end-to-end insights across customer experience, satisfaction, and cost management. Leading companies...

3 Key Drivers of Employee Belonging
This guide offers organizational leaders a deeper understanding of why implementing more personalized...

2022 Guide to Leading an Agent-Centric Contact Center
Finding and retaining great talent was never easy. But now? Effectively staffing and engaging employees...

Time to Replace Laser Scanners: Myth-busting Software Scanning
Last mile operations are complex and challenging. Delivery companies across the globe are increasingly...

Creative Cloud Pro Edition: Solutions Guide
In our recent Global Creative Survey, we spoke with 1,500 creative teams and the IT leaders who support...

5 Ways to Boost Customer Journeys
In order to come out on top in the marketing world, you must structure for customer centricity. But how...

No Going back? The UK's Irreversible Work / Life Shift
The urgency created by events in 2020 acted as a catalyst to faster executive decision-making and action....
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.