Marketing Technology

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Up and Running: How to Deploy a Modern CMS Quickly
Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that...

The case for a marketing content hub
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

Reinventing work
We're coming off one of the most challenging years in business history. The pandemic forced every company...

Mind-blowing customer experience starts here
Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

The Future of Mail: Top 5 Predictions from Industry Experts
In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

Le guide de l'expert informatique en IA et gestion de contenu
N'ayant de cesse de se démarquer de leurs concurrentes, les marques sont de plus en plus nombreuses...

Adobe Workfront solves critical business challenges
Today's work is more complex, connected,and digital than ever before. Remote employees need to collaborate...

Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...
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