Marketing Technology

2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

The State of Electronic Signature
Today's organizations can't wait any longer to make the digital transformation. It's no longer simply...

Reinventing work in development teams
Software engineering teams were often among the best placed to adjust to 2020's shift to working from...

Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...

The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

2021 B2B Marketing Trends Report: How To Deal With Digital Burnout
Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

4 Traits of Effective Remote Support Tools
An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

10 Reasons to Adopt E-Signature
The way we work has changed. Modern organizations are putting together new technology systems that allow...

The North Star Playbook
The North Star Framework is a model for managing products by identifying a single, crucial metric (the...
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