Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Field service technicians are often the only physical point of contact people have after buying a product...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...