Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...