Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...