In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

An easy customer experience is the hallmark of today's most successful support organisations. That's...