As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...