Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...