In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Field service management teams want to keep costs down, while improving their customer service relationships. This...