Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

How can companies maximize their investments and take full advantage of the resources they already have...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...