Customer Interaction

The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Think beyond traditional CRM to elevate your customer service
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional...

The Future of Retail is Conversations
Retail may never be the same. Consumers who were previously averse to online shopping suddenly embraced...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...

The Innovator's Guide to the Digital-first Contact Center
How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

7 trainable soft skills for outstanding agents
The average contact centre manager spends 35% of their time looking for coaching opportunities, but only...

ROI Guidebook
Amplitude is a product intelligence platform that helps teams around the world use their customer data...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.