Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

With the right technology and tools in place you can do what your competitors aren't doing to make the...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

Today's buyers engage with brands and companies through their own research across multiple channels,...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...