Marketing Technology
The Total Economic Impact™ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...
2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....
A Marketer's Guide to Building Loyalty
Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...
Digital Asset Management Comparison Guide
If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...
The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....
Aberdeen Research: E-Signatures Accelerate Workplace Transformation
In this 6-page eBook, Aberdeen discusses how today's organizations are focused on streamlining and automating...
The Seven Steps to Seamless Marketing Work Management
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...
3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...
The Digital-first Toolkit
Over the past year, society has proven we can be effective, creative and productive working from anywhere—even...
From Legacy Infrastructure to the Cloud: A Migration Journey in 5 Steps
Simplify your bank's move to the cloud It takes 8 hours to recreate a lost file, according to TechTarget....
Digital Marketing Transformed: Beyond DAM
A glimpse into where DAM is heading… and why you need to jump on board What we already know The case...
Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...
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