Marketing Technology
Trades and transactions
For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...
What your business needs for a hybrid and remote-first workplace
The pandemic redefined 'work' as we know it. Companies adopted new technologies and workflows to support...
Tomorrow's CMO: Marketing's generation of change
About the Guide Following the most challenging period in business history, the next generation of CMOs...
5 hard truths for marketers driving digital experience
Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...
Het handboek voor digitale werving en onboarding in HR
Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en...
The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...
Creative Cloud Pro Edition: Solutions Guide
In our recent Global Creative Survey, we spoke with 1,500 creative teams and the IT leaders who support...
Work management that works the way creatives do.
About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes...
Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...
15 New Experiences to Try Right Now
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...
Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...
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