Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...