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Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...
Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...
Adobe Digital Economy Index - Adobe Analytics | UK August 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...
The Ultimate Benchmark of DMPs
Today's top marketers know that a solid understanding of their consumers is the foundation of success....
Zero Party Data Revolution in Ecommerce
No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...
The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...
Creating an On-Demand Strategy For Your Webinars
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...
How to Select the Right Content Management System
Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...
Research Brief: Events and Rapid-Entry Pipeline Acceleration
Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...
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