Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...