In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

Bigger. Better. Faster. Stronger. That's the premise of Industry 4.0, where new technologies make connections...

It's time to reimagine a new future. The concept of the workplace has changed forever. It's no longer...

Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...

To learn more about the impact of shifting consumer behaviors, PayPal partnered with AdWeek to better...

Software engineering teams were often among the best placed to adjust to 2020's shift to working from...

Following one of the most challenging years in business history, the pandemic has forced every company...