Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

No matter how much data you have about your customers, you can only understand what they need and expect...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....