Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Why businesses are consolidating use of a single support solution for both customers and employees. The...