We analyzed data from three different sources to create the first Global Customer Engagement Review....

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

In this instalment of the Experience Essential series, we show you how you can start delivering the right...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Loqate have surveyed over 3,000 global consumers and 300 retail executives to bring you their latest...

ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...

The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to...