The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...