Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

How can companies maximize their investments and take full advantage of the resources they already have...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...