In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...