Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...