Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...