What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Mastering the challenges of an ever-evolving enterprise has always been a fundamental part of the day-to-day...

Developing your sales managers can create a ripple effect across all of your employees and teams. Prepare...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Adobe recently commissioned Forrester Consulting to conduct a global survey to understand how digital...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

Many financial services firms have automated the vast majority of key processes and customer experiences....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

One secure platform for banking and capital markets Easy, secure client experiences are the new gold...